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This is what regulars have to get through their heads: No one's forcing people to go to Google. No one is forcing people to go to Facebook—they're going there by choice. They could not go there. They could go to Bing. Or, as a better example, they could type in a
URL.
Ben Thompson
Google Has a Direct Relationship With Users & Zero Marginal Cost of Serving Them
Ben Thompson– Platforms, Ecosystems, and Aggregators
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