Become A Better Writer In 60 Minutes (Masterclass)

If it's not interesting to your friend, guess what? It's not going to be interesting to a stranger. You have to be able to explain it in a way that's simple and use that as a filter. If you would never talk about it, don't write about it.

To write clearly, you must think clearly—and the reverse is true, too. If you want to be a great thinker, you want to have clarity of thought. Writing is an essential tool for that. So writing is a forcing function for you to be able to think clearly.

To be a great writer as adult on the Internet... you have to unlearn pretty much everything you learned in school.

People who struggle with writing, it's because they don't have the idea clear in their mind. And so writing helps you clear up the fog in your brain and get crystal-clear clarity on what are actually trying to say? What are the ideas?

You can't hide bad thinking in long writing. You know where you can hide bad thinking? In a PowerPoint.

We're talking about all types of writing, so I can convince someone to feel a certain way. Whether I'm writing a short story or I'm writing a blog post, I can convince someone to join my company. I used copywriting on Tinder when I wanted to convince the girl to give me a chance to go on a date with me ... We're always typically trying to persuade someone to do something.

Before I write anything, I first decide what is the reaction I want?

'We always work backwards from an emotion.' He goes, 'People will only share or act if they feel something at the end.'

Great writing is great editing. Let's be perfectly clear: Great writing is great editing.