Seth Godin - 11/17/20

It's very important to acknowledge the moment that we are in and say 'In this moment, conditions are non-ideal.' But it's also worth remembering that it's when conditions are non-ideal that almost every single creative breakthrough happens because creative breakthroughs only occur when what was working isn't working anymore.

Writer's block... isn't real, and it's real at the same time. It's just misnamed fear—fear of bad writing, fear of ridicule, fear of being seen as a fraud and an imposter.

Charging is part of the story. And money is a story because the paper is not worth anything—it's a story about who we are, and what we've got, and what we're capable of. And so what we get is the privilege of showing up with something we made and saying 'I have a story for sale, and if you don't want the story, I'll send you somewhere else. But if you do want the story, this is how much it costs.'

What we know in a business context is that ignoring sunk cost is one of the single smartest things you can ever do.

Any time we're getting a signal from our subconscious that we're playing a little too close to the shiny bright objects, we should explore it a little bit because that might be exactly where we need to go.

People who are creatives bristle at the idea of genre because they think it has something to do with generic. It has nothing to do with generic. It's the opposite of generic.

Over the years, I have figured out that my work gets dramatically better and my life gets better when I do the work, simply the work, merely the work, disconnecting from the outcome.

Airlines talk about having loyalty programs. Airlines have no loyalty. For a dollar we switch airlines.

Loyalty is a price we pay because we are telling ourselves a story about who we are and where we used to be. If there is no price, there is no loyalty.

Sunk costs are the very common human desire to stick with something that was hard to get in the first place.

Form is essential to giving us the vessel that our creativity can fit into, and if you skip over the discussion with yourself about form, you have really hindered your ability to do the work with the impact you hope for.

Hobbies are important. Everyone should have them. Hobbies are about authenticity and personal satisfaction. You shouldn't do your hobby for someone else, and you shouldn't try to sell your hobby or look for market acceptance for your hobby because that's why it's your hobby.

When you pick your audience, you pick your future. And you don't get the right to pick the audience you want and expect them to behave the way you want them to; they're going to behave the way they behave.

My blog intentionally doesn't use 80% of the features that WordPress would let it have because if I took those constraints away, I couldn't do a blog post tomorrow.