#479 Jeff Morris Jr on Investing In Product Companies

The hidden secret amongst product people—and most people who are in the industry know this—is push notifications are really your lifeblood. That's your retention tool that keeps people coming back because most people's phones are so crowded with different applications that if you don't have a good way to pull people back in through push notifications, they just won't think to open your app.

If you want to go viral on Twitter, just complain about Twitter DMs because everybody will like your post and reshare it. It's like the one thing we can all agree on—it's just not a functional product.

Every product team has to have a few really ambitious projects every year where you're kind of taking a leap of faith.

My best decisions are always when I follow my gut in investing ... My worst decisions are when you have that feeling and you still say 'yes.'

If you just release a lot of things, whether it's content or no-code projects, and they do well, people start to associate you with being a certain type of person, and for me, it was just being someone who can release products at a faster rate.

Self-awareness is a big part of investing, and whenever I make mistakes, it's just things that I don't know enough about.

A big metric of successful product teams is just your testing velocity.

In consumer especially, you need a little bit of genius. You just do. You need a core nugget or idea that just blows people's minds and gets people to talk about your app enough where it becomes like a Sunday brunch conversation.